Content Writing That Works – Powered by Experience and AI

Creating great website content isn’t optional—it’s essential.

That’s why Gordon Barker combines decades of digital marketing know-how with advanced AI tools to produce content that search engines understand and people trust. We deliver SEO support for businesses across London who need fast website rescue. No exaggerated claims. No AI hype. Just quality writing with purpose.

What Makes This Content Different?

There are plenty of promises out there about AI writing your content, ranking your site overnight, or generating instant wealth. That’s fantasy.

Gordon uses AI as a smart assistant—not a replacement for insight, strategy, and human judgment. Every word written is shaped around:

– Your predefined keywords
– Your business goals
– Your niche and unique voice

Each page is crafted to be what Gordon calls “search engine food” — content structured specifically to help Google, Bing, Yahoo, and others index your site properly and rank it accurately.

SEO-Focused Content for Page One Visibility

A good-looking website is only half the battle. Without strategic content, search engines have nothing meaningful to rank. Optimised content only works once your website passes a technical audit.

Gordon ensures every page:

– Targets keywords you’ve agreed on
– Supports your main services or focus areas
– Reads naturally for visitors
– Follows on-page SEO best practices

Whether you’re a local service provider If you’re a London company sending out an SEO SOS, an online brand, or a B2B business, your content will be written to attract search engines and win over potential customers.

How Google’s Markov Chains Shape Search — And How AI Lets SEO Pros Simulate the Process

Introduction: The hidden maths behind Google’s search results

When you type a query into Google, what you see on the results page looks straightforward: ten blue links, ads at the top, maybe a featured snippet or map pack. But beneath that polished simplicity lies a staggering amount of mathematics, probability theory, and machine learning.

One of the oldest and still most enduring mathematical ideas underpinning Google is something called a Markov chain. This method, first formalised in the early 20th century, models systems where the next state depends only on the current state — a way of saying “what happens next depends only on where you are now.”

For search, Markov chains were revolutionary. Google’s founders Sergey Brin and Larry Page used the concept in the late 1990s to create PageRank, a model of the web as a giant network where each link is a “vote” of authority. Today, more than 25 years later, Google officially confirms that PageRank — the Markov-chain-inspired heart of the original algorithm — is still part of the ranking systems in 2025.

But here’s the twist: SEO companies don’t just rely on hunches or content tweaks anymore. They now use AI-powered simulations to approximate how Google might model authority, clicks, and behaviour which forms part of our website audit— giving them powerful tools to optimise websites in ways that echo, and sometimes anticipate, what happens inside Google’s black box. 

Local Search: The Overlooked Goldmine

If your business serves a specific town or city, national traffic isn’t helpful. You want to be found locally—by people ready to buy or book.

Gordon’s writing strategy includes:

– Local keyword targeting
– Town, postcode, and neighborhood references
– Location-based intent phrases that match real searches

Your content will speak to your audience in your area—no wasted reach, no generic filler.

A Formula That Delivers Results

Every content project follows a clear, proven process:

1. Discovery – A short conversation to clarify your goals and who you want to reach
2. Keyword Planning – Agreeing on the exact search terms to focus on
3. Platform Framing – Highlighting your unique strengths and services
4. Page Strategy – Writing each page with clarity, relevance, and SEO in mind
5. Review – You get full control over the final version before anything goes live

Ready to Build the Pages Google Wants?

Let Gordon take care of the writing so you can get back to running your business. His approach is straightforward, strategic, and focused on long-term results—not overnight gimmicks.

Contact Gordon today to discuss your website content project.